Full Bleed, No Chrome: Behind the Design of KIN

 

REDMOND, Wash. — April 12, 2010 — For Pioneer Studios creative director Jon Friedman, it’s not symphonies or sunsets that inspire great design. It’s the little things we work with every day.

“It’s the way we use garbage cans or soap dispensers,” says Friedman, who works in the Microsoft group named for Seattle’s Pioneer Square. “In every little problem there’s an opportunity for a better design, and a better experience.”

KIN TWO, left, features a high-resolution camera and enables users to shoot HD video; the compact KIN ONE, right, is small enough to easily fit into a pocket.

KIN TWO, left, features a high-resolution camera and enables users to shoot HD video; the compact KIN ONE, right, is small enough to easily fit into a pocket.

Click for high-res image

Friedman says that approach played a big role in Microsoft’s next generation of social phones, called KIN, which the company launched today. The new touch-screen phones combine a sleek, compact form factor with software that helps users discover, share and interact with friends and family online. The phones, available this spring through Verizon Wireless in the U.S. and later this year through Vodafone in Germany, Italy, Spain and the U.K., let users organize and experience their social media feeds, video, messages and more, and share them with others as they choose.

KIN began, he says, with a lot of research to help understand today’s younger generation, which has grown up with social media embedded into the fabric of their lives. The research involved everything from usage statistics, to target-customer profiles, to a Web-based “consumer collaboration” group called project muse that involved some 2,000 volunteers

More :

http://www.microsoft.com/presspass/features/2010/apr10/04-12windowsphonelaunch.mspx

Author: Robert Smit [MVP]

Robert Smit is Senior Technical Evangelist and is a current Microsoft MVP in Clustering as of 2009. Robert has over 20 years experience in IT with experience in the educational, health-care and finance industries. Robert’s past IT experience in the trenches of IT gives him the knowledge and insight that allows him to communicate effectively with IT professionals who are trying to address real concerns around business continuity, disaster recovery and regulatory compliance issues. Robert holds the following certifications: MCT - Microsoft Certified Trainer, MCTS - Windows Server Virtualization, MCSE, MCSA and MCPS. He is an active participant in the Microsoft newsgroup community and is currently focused on Hyper-V, Failover Clustering, SQL Server, Azure and all things related to Cloud Computing and Infrastructure Optimalization. Follow Robert on Twitter @ClusterMVP Or follow his blog https://robertsmit.wordpress.com Linkedin Profile Http://nl.linkedin.com/in/robertsmit Robert is also capable of transferring his knowledge to others which is a rare feature in the field of IT. He makes a point of not only solving issues but also of giving on the job training of his colleagues. A customer says " Robert has been a big influence on our technical staff and I have to come to know him as a brilliant specialist concerning Microsoft Products. He was Capable with his in-depth knowledge of Microsoft products to troubleshoot problems and develop our infrastructure to a higher level. I would certainly hire him again in the future. " Details of the Recommendation: "I have been coordinating with Robert implementing a very complex system. Although he was primarily a Microsoft infrastructure specialist; he was able to understand and debug .Net based complext Windows applications and websites. His input to improve performance of applications proved very helpful for the success of our project

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